Alex, you got it. ;-)

7. Tap into emotions

One of the most powerful storytelling principles you can use in marketing stories is to tap into people's emotions. When you can make people feel something, they're more likely to remember your story and be more likely to take action.

One way to do this is to focus on stories that are personal and relatable. When people feel like they can relate to a story, they're more likely to be moved by it.

Another way to tap into emotions is to use suspense and tension. If you can keep people on the edge of their seats, they'll be more likely to stick with your story until the very end.

Finally, don't forget to include a call to action. When people are emotionally invested in a story, they're more likely to take the next step you want them to take.