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How I Watched a 50-Year-Old Mom Make $95K in 5 Months and Learned Why Small Audiences Beat Viral Fame

The 4-step blueprint that’s helping ordinary people build $100K+ businesses while influencers chase worthless likes.

5 min readSep 10, 2025

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A stylized vector illustration shows a modern mom holding a smartphone, actively engaged in a live selling broadcast. She is surrounded by shopping bags and product boxes, while the logos for TikTok, YouTube, Amazon, and Instagram float in the air around her, representing the platforms she uses for her business.
Illustration by Jano le Roux

I once thought going viral was everything. Get thousands of followers. Chase trending sounds. Pray the algorithm picks you.

But last month, I saw something that changed my mind completely. It was a fifty-year-old mother of six from Indiana, with only a thousand followers. She made $8,800 in a single day.

It wasn’t a brand deal. No course. No virality.

She was just eating noodles on camera.

Her name is Brandy Leigh. In five months, she made ninety-five thousand dollars while mega-influencers fought for scraps.

This is the exact strategy she used. And it’s how 147,000 other creators are getting rich while everyone else chases numbers that don’t matter.

The billion-dollar shift hiding in plain sight

While everyone obsesses over follower counts, smart entrepreneurs discovered something better.

Live shopping.

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing expert who helps 100+ high-growth brands craft marketing that doesn’t feel like marketing. Open for work—jano@likeflare.com

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