Jano le Roux
2 min readOct 13, 2021

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I'd LOVE to be of help! No favors needed.

I'd make it as visual as possible. I would also take the focus off of you and put it on the reader.

Readers are selfish they want to know how it will benefit them.

Let's get to the core of your idea. You're saying tears are valuable because they can help you see how unique you are.

What else is valuable that can be touched? It depends on your audience. Gems? But this would be a cliche because its the first thing that comes to mind. (Avoid the first thought like the plague.)

It would probably look like this:

Tears Are Liquid Gems

Let them slide at the right angle and they will make you shine.

A lot of good writers stop here. But in my opinion world-class writing requires a world-class perspective.

What if we change our perspective of value and think from a weird perspective. Think of something sweet you hide away deep in the jar. Oreos.

They must be valuable if you hide them away and eat the alone late at night. ;)

Tears Are Liquid Oreos

You need to taste them to get to the good stuff

Don't try and build the emotion if you can tap into it. Oreos make everyone feel something.

Perhaps Oreos is not right for the tone of this article or perhaps the audience don't resonate with it. But something is.

And it needs to tick 4 boxes:

1. Be very visual.

2. Not be a cliché.

3. Have the right emotions attached.

4. Resonate with your audience.

And you need to find it and pair it with the perfect image.

I actually wrote a piece on writing angle earlier today:

https://medium.com/illumination/exactly-how-to-turn-any-cringeworthy-article-into-a-damn-masterpiece-1620e0dae4c7

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open to help—jano@likeflare.com—Join me ⤵️

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