Jano le Roux
Oct 13, 2021

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Let's kill the boredom. Your titles are boring because they don't make the reader feel something.

Go straight through the bush like a bulldozer. No ifs or buts.

Go visual.

Don't hide behind your pen. Embrace it. If it is controversial embrace it 97 times as much.

Why do you remember a few teachers? Perhaps they were classroom cockroaches?

That chill down your spine when you heard the word "cockroach." That's how powerful a good writing angle can be.

What other things did public education teach you. Hit them with the value bomb right between the eyes in the most visual way you can.

I'd love to hear back from you untill we've turned these two titles into bangers.

It is all about writing angle. I highly recommend taking read this article:

https://medium.com/illumination/exactly-how-to-turn-any-cringeworthy-article-into-a-damn-masterpiece-1620e0dae4c7

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open to help—jano@likeflare.com—Join me ⤵️

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