Jano le Roux
Dec 13, 2024

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Yes, they will. Strong idea + trusted branding = pre-sales. Look at Cybertruck, Figma, Framework Laptop, Nothing (Ear 1), Herbivore Botanicals, The Ridge Wallet, Allbirds, Shapermint, Mylio Photos, Light Phone, Wild Deodorant, Quip—just to name a few. Obviously, you need to deliver eventually, but no, it doesn’t have to be immediate or on Kickstarter.

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open to help—jano@likeflare.com—Join me ⤵️

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