Dec 13, 2024
Yes, they will. Strong idea + trusted branding = pre-sales. Look at Cybertruck, Figma, Framework Laptop, Nothing (Ear 1), Herbivore Botanicals, The Ridge Wallet, Allbirds, Shapermint, Mylio Photos, Light Phone, Wild Deodorant, Quip—just to name a few. Obviously, you need to deliver eventually, but no, it doesn’t have to be immediate or on Kickstarter.