I'm an award-winning technology writer and marketing strategist, consultant, and tech reviewer who helps high-growth brands craft marketing that doesn't feel like marketing.

My side hustle story began when I co-founded Whisker Bag on a shoestring budget with my fiancée at 21. Within a few months, our idea took off and transformed into a $100K/year side business. We successfully sold the brand—today our products are in 60+ countries.

I fell in love with marketing and started my own consulting firm to help entrepreneurs move from normal marketing to marketing that doesn't feel like marketing. I've been reviewing tech for over 10 years—if it has a battery, connects to WiFi, or fits a minimalist desk setup, I'm probably already testing it. My house is smarter than anyone I know. I also write code, 3D print things I don't need, and remain stubbornly loyal to Apple.

When I'm not working, you'll find me grinding ranked in Wild Rift, scuba diving somewhere new, or listening to a playlist that jumps from Puccini to Lady Gaga with no warning. I used to play the oboe—yes, really—and I still think it's the most underrated instrument.

Don't be fooled. I used em dashes way before AI came along. It is by far my favorite punctuation mark!

These books changed my life: Shoe Dog, The Coaching Habit, Made to Stick, Radical Candor, Never Split the Difference, and Steal Like an Artist.

Let's work together—jano@likeflare.com—Join me.